SEM (Search Engine Marketing) can be defined as the art of increasing visibility to websites through advertising or natural searches, which are part of (SEO), on metasearch engines. Search engine marketing is one the effective and reliable strategy for reaching more audience and drive lead and conversion. It boosts your company services and creates brand awareness, as a result, your sales increase. Search engine marketing is a blend of SEO and pay-per-click advertising and social media strategies to give your company a higher level of visibility.Your online marketing efforts must generate conversions in order to justify the investment. Conversions might include a prospect buying your product, signing up for your newsletter, or becoming your affiliate. It might include subscribing to a continuity program that generates monthly revenue. Search engine marketing not only allows your company to approach your audience, but it engages the conversation that is already occurring in their mind. It compels action, which lifts your conversion rate.
Most people use google for search engine marketing but there are many the
- Bing, After the google, it is the second best search engine
- Baidu, if you want to do digital marketing choose it
- Yandex, It popular search engine in Russia
- DuckDuckgo, It is useable in pat but we still use it
- Twitter, it is also used in the certain condition for brand awareness
- CC Search, it is useful for finding copyright content
- WiKi.Com, It is a very popular search engine we get all type of information here.
These are some other search engine we also many another popular search engine.
There are many other search engines advertisement such as SEO, SMM and PPC. But mostly we use SEO AND SEM. There is a difference between them such as SEO uses organic or natural searches for users to find a website, while SEM uses advertising, marketing, and promotions through pay-per-click features and stickiness. That is, when a user clicks on an advertisement on a website, the owner of the website gets paid, and the marketer gets free advertising. SEO is a specific part of SEM; SEM involves more facets of advertising, profits, and promotion. SEO is involved with organic searches, and building awareness and a client base usually takes longer, SEM is involved with advertising, and therefore has more immediate results. Compared to SEO or Search Engine Optimization, SEM not only limits itself to techniques in driving traffic to your website but also measures statistics behind the whole process.
Creating such a well-targeted SEM campaign depends on:
- Understanding your specific target audience for brand and company
- Setting specific goals and objective for the campaign
- Choosing the right keywords to target your audience
- Organizing those keywords into focused campaigns and ad groups
- Create your ads, for this, you have to know the format of it. Great text ads typically state location in the URL, a unique proposition, a value proposition (savings and discounts), and a call to action.
- Writing compelling advertisements because words have and you have to utilize this power
- Establish your budget. Consider labour, pay-per-click bids, tracking and the duration of the budget.
- Establish your baseline for search engine traffic.
- Driving traffic to a landing page that delivers the right information and is optimized to convert
- Before you apply for your AdSense account make sure that you have at least one blog or website with some interesting and informative content on it.
- Choose key performance indicators (KPI). These are factors that you use to judge the performance of an advertising campaign. They should be numbers, comments or sales that you can track through the course of the campaign.
Here are the basics of what you need to analysis your SEM campaign:
- we getting web traffic
- From where it is coming
- We are converting visitors
- It not what is the reason?
- If yes, then how we can more conversion and increase web traffic
- You are spending money for the right purpose.
Always be clear about what you want to get in a realistic point of view about your goals in SEM so that the firm you hire to do this can work with your expectations. It is impossible to guarantee results for your SEM but remember that you are paying for the consultancy and services of SEM companies.