Digital Marketing

Facebook marketing certification

The fire of digital marketing is spreading rapidly throughout the world. Companies like Facebook and Google haven’t waited to jump in to harness its power for their advantage.  To make their marketing methods legit and digital marketers skillful. So Facebook has introduced facebook marketing certification which will embody a certain level of mastery in this field.

Facebook Marketing Certification

So there are two certifications which aim to produce skilled professional individuals. So the two certifications are “planning” and “buying”. At the moment Facebook only recognizes these two certificates as legit for the ad platform. The exams might be challenging. If someone do the right preparation and experience under the belt, he or she can pass easily. The certifications require an ample amount of effort to pass. Therefore hold a lot of integrity in the digital marketing industry.

It is better to learn and earn facebook marketing certification.

Exams Facebook Marketing Certification

To earn the Planning Certification, you must complete and pass the two required exams:

  • Exam 310-101: Facebook Advertising Core Competencies exam.
  • Exam 222-101: Facebook Planning Exam.

To earn the Buying Certification, you must complete and pass the two required exams

  • Exam 310-101: This is the Facebook Advertising Core Competencies exam
  • Exam 221-101: This is the Facebook Buying Exam.

Fee Facebook Marketing Certification

The Facebook Blueprint Certification exams do not go easy on the pocket. The per exam fee is $150. The exam fee sometimes differs depending on which country the candidate belongs to and in order to become certified, you will need to take the Facebook Advertising Core Competencies exam in addition to either of the media professional exams – the Facebook Certified Planning Professional or the Facebook Certified Buying Professional – to receive your certification and digital badge.

How to prepare for the exam?

The candidate needs to be familiar with the knowledge and skill requirements for each exam. Therefore six months of hands-on-practical experience is recommended in a relevant Facebook advertising role depending on the competency. So along with this a great amount of emphasis given understanding and applying the skills, analyzing and evaluating various case studies and scenarios, and being able to put the skills into practice.

Passing Criteria

The grading scale for these exams is from 300 to 1000. In addition the passing score is 700 or above. However, the official scores for the exams are confirmed within a time frame of 48 hours and sent to the inbox from CertMetrics-the Certification Tracking System. In case an email notification is not received with the attached score report, the candidates can contact the Facebook Blueprint Support to get their issues resolved.

In a nutshell, it is of utmost importance for marketers to get their Facebook Blueprint Certification because the certification program is growing in popularity by the second. 

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