Simply put, Email Marketing is a kind of direct marketing which use electronic means to deliver commercial messages to customers. And with the advancement of technology, we considered that email marketing in Pakistan is dead, but it’s the wrong concept. That day was gone when email ids were identified by only mail and attachments. It is the cutthroat era in which email marketing is in trend. Email marketing is becoming more important as with the
– Won’t emails be treated as spam?
– Is it a waste of time and money?
– In the end, is helpful for my business that much I supposed?
But the truth is that most researches have proved that email marketing work better than other marketing methods, including the use of social media. So forget about the glamour of social media
Here are the reasons why people are still using email marketing in Pakistan:
Low Cost
The biggest reasons why emailing continues to remain one of the effective marketing tools because it is cost-effective. It has a very low cost involved in the market. All the requirement is an operational email ID, and you are ready to start working on the email marketing tactics. Sometimes, people buy bulk email addresses list. However, it is a quite rare case . Mostly they send emails only to people who genuinely subscribe to their website ho really have an interest in their products and services. You neither any print charges nor you need to pay fees for the advertisements campaign.
Only for the customers
When you marketing through social media like facebook and google, you target the users who have shown similar interests in their actions, as seen on Facebook and Google. One of the big benefits of email marketing is that it allows you to target a particular segment of your audience or in short your active customers.
Direct them to take action move
Email marketing allows you to direct your audience to take action. By introducing a simple and attractive “call-to-action”, you can ask the users to visit your website and see what you have to offer.
See your score
The metrics are one of the salient features of email marketing. Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers. In email marketing, you can get all the measurements you need.
See instant results
One great benefits of using email marketing are that it gives you instant results. As you send an email, the user received it or be notified about it. Mostly professional people check their emails once in a day.
No boundaries
Email marketing as an effective part of digital marketing, it does not have any boundaries set by geography. Since we usually obtain email addresses by subscription or registration, so in this way we capture their basic information about the customer like name, gender, age, location, etc. So you target your required audience.
Email marketing in Pakistan, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.
Emails Are Private
Email is the private mode of marketing. It is easier for people to express their problems and queries in private. Everyone is comfortable to express his/her problem openly. So it provides privacy.
Emails sent as email marketing classified as promotional emails or advertising emails, information emails and regular communication.
1. Promotional Emails: These email for promotions that is to encourage your customer to buy product or services due to the sale or low budget. It includes advertisement emails, newsletters which also promote the brand.
2. Regular communication: These emails that are used to stay in touch with active customers. It is basically a way to reach out and keep clients as your customers
3. Advertisement Emails: These are similar to promotional emails, it can be sent as a postcard type of email that is attractive and colorful, has sparse information that is simply for the advertisement. For example 30% off online purchases: for a limited time!
4. Information Emails: also include newsletters which are precise and give only information about your brand, transactional emails, and direct emails and so on
Elements of a Successful Email Marketing
Subject Line
It seems to the smart part of email marketing but it is most important. 50 % of people’s decision to open an email depends on the subject of the email. So it should be effective and attract the audience
Call to Action
40% of the response to your email marketing campaign depends on how interesting and compelling customers find your call to action. A call to action is an offer you are given to the recipient – or an opportunity to respond in some way. For example, Order Now, Don’t miss it, register now,
Content
The text and images in your email should be informative and useful to your customers. It must be brief and concise but it contains all required information. If the email marketing piece is too long, there is a chance people don’t read it so include both image and text.
Visual Appeal: Any image you add in your email should not seem like a non-essential element, but they are a vital component of making your email visually interesting. And, captions of pictures are one of the first things that attract people. Good email marketing companies will have templates and tools to help you create attractive emails.
Avoid Spam
If your email marketing piece is considered as spam, it won’t make it to your customers. it could be in violation of CAN-SPAM regs. In order to avoid being caught in the spam filter or sent to the spam folder, make sure your header and subject line are accurate. Choose a service that has all elements of your email – HTML coding, header, links, tags – for spam triggers.
Subscriber Management
If you’re always sending emails to invalid addresses, it can damage your reputation – and the deliverability of your emails and its waste of time and money. An email marketing service should automatically remove invalid addresses and un-subscriptions –So always try to send to your subscribers.
Create List
Create your email list it is a vital part of your email marking strategy. You should create a database with information about active subscribers. Manage the list of your target audience for this you can take help from the list of sign up on your website. If you send emails to wrong customers, you will achieve nothing its just a waste of time. It is better to put in your efforts in creating a list of the active subscriber, who is actually interested in hearing from you.
Exclusive Offers Only for Your Mailing List Subscribers
You can show humbleness to your subscribers by sending exclusive special offers, which is not available anywhere on your website. Such as free delivery, discounts or any other deal that will attract your audience and direct them to buy from you.
So here we provide you basics about the email marketing :
- Understanding email marketing
- Different types of email marketing
- Major issues related to spam
- How to utilize email marketing for specific online businesses.
Email marketing in Pakistan, despite the negative stereotype, is both alive and productive even today as discussed above.
