Ever since the introduction of the internet to the world, Email Marketing has become an essential tool for digital marketing. Email Marketing is one of the best marketing strategies as it enables us to reach out to maximum peoples. For this create an email that contains brief but complete information of you brand, business, policy, new trends and product and send it to your targeting audience. As the name suggests that it is a type of digital marketing that uses email for marketing. It is a form of direct and effective way of digital marketing to convey information about your company or product and advertising campaign through. It is used to cultivate relationships with potential customers, informed and update about our brands, offers and new trends.
One of the biggest mistakes most marketers do to that Email Marketing is dead. Many Marketers drop the email marketing scheme and go with social media. They think that email marketing is outdated we have replaced that message with tweets, likes, comments and status updates. But still, in some places, it is a very useful tool for digital marketing. In fact, because of the noise on the social medi , the inbox is one of the best places in the chaos. Many entrepreneurs claim that email marketing is more important now than ever before 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics.
So if you want to improve customers or reader experience than we need email marketing. Forget about the glamour and the flashy of social media marketing. There are many benefits of using email marketing such as:Email is the most important account compared to other social media accounts. Anyone who uses internet must have an active Email account because when we sign up for a website we have to enter email or and even we need an Email for creating the facebook, twitter and for even for any social media account.
90% of email gets delivered to the intended recipient,s inbox, whereas only 5% of Facebook fans see posts in their news feeds because Facebook limits the number of times posts appear in the news feed. On Facebook, If post an update to 5,000 fans only about 500 of them will have a chance of seeing it in their News Feed. On the country if we send an email campaign 5,000 subscribers there is a possibility of at least 4,000 of them would receive it in their inbox and 1,000 people open it.it shows that message is 40% times more likely to seen using email than Facebook.
Email Marketing has increase brand awareness. With each email sent, customers are exposed to business and brand. Email gives the ability to build credibility with audience by sharing helpful and informative content. The content of the email should be attractive and contains a brief introduction to services and brand. Then It’s benefit is that business or brand stands a much better chance of turning leads into clients and clients into loyal customers.
The biggest reason why emailing marketing remains one the favourite is the cost factor. It has a very low cost involved. All requirement is an operation email ID, and you are ready to start working on the email marketing tactics. Some peoples start buying a bulk of email address but it’s quite rare. Mostly they send emails only to people who genuinely subscribe to site themselves. There is no print costs, no postage fees and no advertising rates. Apart from the cost-effective, it is one of the simplest methods of digital marketing. One does not require a high-end software, no huge team or separate department.
One of the big merits of the email marketing is that allows to target a particular audience. Some companies usually obtain the email address by subscription or registration so they also capture the basic information about the customer like name, gender, age, location, etc. Email marketing has no boundaries set by geography. We can target customers belonging to various countries, gender, age groups, profession, etc.
For email marking, different tools are used such as
It is an email marketing tool for small and middle-sized business that has multipurpose. It offers a wide range of features such as AB testing, responsive templates, email segmentation or even landing page creation.
For the new marketer, MailChimp offers help like ‘forever free’ listings under five-hundred subscribers. As a newbie, that should be plenty. So if you’re hesitant about spending on autoresponders than try MailChimp.
When you’re managing a smaller list, maybe hundreds or thousands, or the low teens, and you’re focused on internet leads, then AWeber is a good choice.
This software is excellent for graphical or HTML emails. They are geared mostly for the smaller marketer who is working off of lists in the hundreds or thousands of low to mid-teens.
SmartMail is a triggered email automation solution that tracks behavioural and lifecycle markers. The platform helps companies identify potential customers in real-time and re-market to them with personalized product recommendations
Autoresponse Plus (ARP):
This is the one to use if we are doing co-registration. The software also works for standard email marketing, too.
Email marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it. Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.