Digital Marketing is one of the most in demand skills for the future industries in this modern digital world. Being here in the industry from almost a decade, I would surely want to grab your attention towards a fact that nowadays with a laptop. Internet access, and few skills you can become a part of the Digital Marketing world even from the comfort of your home.
Here, I will list and explain the main skills that you require to become a Digital Marketer.
1. SEO
Search Engine Optimization (SEO) is the marketing discipline that is used to increase the quantity and quality of traffic to your website through unpaid search engine results.
Some of the main efficient strategies for effective SEO are:
- Keyword research
- Access URL
- Domain age
- Page speed
- Backlinks
Main tools used for SEO:
- Google Trends
- Keywordtool.io
- Google Analytics
- Google Search Console
- Bing Web Master Tools
- Ahrefs’ Backlinks Checker
2. ASO
ASO or App Store Optimization is basically SEO for App Stores. ASO is the process of improving the visibility of a mobile app in an app store which results in the high downloads, more users engagement, and efficient revenue.
In ASO, after keywords research you put the specific keywords in title, subtitle and in keywords field (for iOS), and in title, short description and long description (for Google play).
Main tools used for ASO:
- Appannie
- Sensor Tower
- Mobile Action
- Keyword Finder
- Apptweak
3.SMM
The marketing that is done through Social Media is called Social Media Marketing. Channels that are used for Social Media Marketing are Facebook, Instagram, WhatsApp, Twitter, and LinkedIn, etc. Social media advertising revenue is estimated to increase by more than 194%, to reach $15 billion in 2018.
Main Skills for Facebook (Most efficient) advertisement to be required are:
- Use: “Power Editor” well
- What: can be done with “likewise” audiences
- The: targeting of “Custom Users” through the promotion
- How: to test creative images and highly impressive graphics
- Making: different experiments to achieve your goal
There are many tool used for SMM, listed below.
- Hootsuite
- Tweetdeck
- Canva
- Buffer
- Facebook Insights
- Twitter analytics
- Google analytics
4. Content marketing
Content is the Base for all Digital marketing platforms. You need illustrations, blog and article posts, infographics, eBooks, Banners, images and much more.
Content marketing is useful when done nicely with keywords rich content to increase the visibility, improved SEO, leads and sales.
Main tools for Content Marketing:
- Webtrends
- Mixpanel
- Woopra
- Kissmetrics
- Simplereach
- Docalytics
5.Email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. The email was regular in the past and now it is about base targeting, analyzing bounce, open sharing, and conversions. Its power as a marketing tool is not picking up, but it’s wrong.
Main Examples are:
- Charity
- Uber
- BuzzFeed
- TheSkimm
- Brichbox
- Dropbox
- Cook Smarts
- Redbubble
6. Visual Marketing
Visual Marketing includes designing images and illustrations to attract viewers by sharing them on different mediums. Visual marketing matters a lot. If you are good in creating visually attractive content you can engage more audience through different mediums like Facebook and Instagram. The visual post drives 100% more engagement than text or voice.
Tools used to make visual assets:
- Adobe Photoshop
- Adobe Illustrator
- Coral Draw
- Canva
- Photomontage
Tip: Use simple colors, genuine and unique ideas to attract the observer.
Conclusion:
Want to be a professional Digital Marketer, it is not that much hard. All you need is the dedication and passion to master the necessary skills.
Be Passionate, Think Smart, Research more, Collect Data and use it back. One last thing to be in your mind “Data Never Lies”.
