In Digital Marketing, for the landing page, we use various names such as lead capture page, static page, and destination page. It is a form of a web page that is used for a specific purpose such as sign-up, to gather information about the visitor and to sell or advertising products. More specifically the purpose of a landing page is marketing and advertising Campaign. It is a web page where the visitor comes or we may say ‘lands’ when the clicked on a Google AdWords and any similar ad. In affiliate and digital marketing, an effective landing page is that clear, relevant and lead the visitor to take action. The action might be lead generation, the purchase of a product or advertisement of services.
There is the difference between a Landing page and other website pages ( such as Home Page, About Us page, Blog, Company information, etc). The company website is not the same thing as the landing page because the website promotes the entire company history and all products. On the other hand, the landing page is designed to drive traffic and promote visitors to take one well-defined action.
The carefully crafted landing page can assist with company promotion, branding, visitor education and entertainment. The best landing pages will include landing page optimization that incorporates keywords that are relevant to your website and likely to the search-optimized landing page by following these steps.
One of the most important aspects of the landing pages us giving people the ability to quickly and easily contact your business or download requested items. Not only does it need to be easy for the visitors but you also able to capture visitor information for your business. The best way is to design an online form that includes the following required field such as visitor name, contact number and email address.
Business information such as company address, contact number and email address must be shown on the lang page especially for the new visitors. This is especially important if you are doing a Pay-Per-Click (PPC) campaign and driving people to your landing page. You have to remember that in most cases the visitors landing on the page don’t know anything about your business so it is better to include more information about yourself to prove that you are safe to contact. It is also a good idea to include links to your social media accounts.
Another great way to get these new website visitors to trust your business and fill out your contact form is by including customer quotes, testimonials, case studies, reviews, or customer videos. These don’t need to be front and center on the landing page, but including them in the sidebar of the page or a link to a customer testimonials page is a great way to build trust.
Be sure to prominently include your company branding on the landing page. Don’t hide your company information or make it difficult to find your company name, this is one area where you want it to be front and centre. It is also a good idea to have your landing page, website, marketing collateral, and social media accounts all branded with your company look and feel.
Layout & Design;
Create a sticky landing page. A good layout with a visually appealing design will help keep people on your landing page. The layout of the landing page should be easy to read and not cluttered. The layout should encourage the eye to quickly be drawn to the focus of the page. You don’t need to include everything about your company on the page. Instead, focus on getting people interested enough to take the first step: filling out the form.
The average internet browser probably visits hundreds of pages a day. You need to create a landing page that is worth noticing and captures your web visitors’ attention immediately. It should capture their attention and hopefully get them to read either copy on the page or take action. An attention-grabbing image or opening text header can do the trick. However, not only do you want it to be attention grabbing but you also want it to convey the purpose of the page
If you increase visitor traffic to your site through search engine optimization then must include the keyword in the title, header tags. If you include keywords it enhances the traffic on your website and directs your audience to reach the correct page.
A Clear Incentive & Call-To-Action;
Last, but certainly not least, a clear incentive and call-to-action need to be included on the page. Within seconds of visiting the page, a web visitor should know what the incentive is and what action they need to take. Once you have a good incentive make sure that the call-to-action is placed prominently on the landing page. In most cases, it is a good idea to mention the call-to-action in the title of the webpage so it is quickly recognized.
In conclusion, landing page conversion is always the goal of each landing page. Landing page optimization with keywords will produce some of the best landing pages that attract a stronger and more motivated market. It should have included a clear and concise message that defines your target market, emphasizes benefits, answers objections, provides credibility and includes a low-risk offer. Applying these rules to your landing pages will increase your website’s performance, value and landing page conversions.