The internet has become an open market for people to do business. In the traditional world of business, the concept of branding is synonymous with companies, products or services and very rarely has the concept extended elsewhere. However, in the Internet world, it is possible to use online branding techniques to build a person as a brand. To brand yourself is extremely important for today’s entrepreneur. But at the same time, it is also difficult to do. In order to be a successful online business owner, the branding part of your business could mean the difference between people choosing to do business with you or someone else. You just need to present yourself in a way that others are drawn to you. This is done in various ways such as:
Pick up Brand Name:
Pick up a name for your brand, the best way is to use your own name.If you don’t want to use your own name then it’s better to use the main keyword of your brand.
Pick up Domain Name:
Having a domain name that incorporates either your own name or the name of your brand is very powerful. If you’re not using your own name as your brand name, it’s worth considering the keyword content of your brand and domain name. Having a domain name which features keywords you’re trying to rank for will help you rank effectively.
Profession Email Address :
It’s most effective to have the professional email address. It increases the worthiness of you and your brand.
Have a Blog:
Start your blog adding a content regularly. A blog helps to give you a voice which is exactly what you need in branding yourself. If you are trying to brand yourself as a leader in a certain online community, a blog can absolutely help you to achieve that purpose. It is important for you to make sure that you are not only putting material online regularly using your blog but that the blog is regularly seen by other individuals, identify your target audience. Perhaps the easiest way for you to pull people into your blog and to begin getting the recognition that you want is by taking part in other popular blogs and forums that exist within the community. These help to introduce you to new individuals and it helps to remind people that are already familiar with you about your knowledge on the subject.
Have a Vlog:
Vlogging – is essentially taking what would have been a written article, and presenting it as you would to an audience. It’s speaking into a camera and connecting with the world. And it’s flexible; you can use video, images, cartoons and graphics. The trick is to be as clear and compelling as possible with the message you want to get across and then illustrate it with verbal imagery that your audience will connect with and remember.
Facebook page, group, Twitter profile and LinkedIn profile :
Create professional facebook page and group, effective twitter account and professional LinkedIn profile. This may be the most important tool for your personal branding success. This allows anyone that is in your niche target market to be connected with you on a personal. If you consistently post good content from your blog and good thought provoking YouTube videos on these platforms, people come back to you. Share what you thought is most thought-provoking, or something that you applied in your own life, or a personal story where you witnessed what you learned actually happen. When you share good content that you’ve found, and add a personal touch to it, that’s beginnings of personal branding.
Professional Display Picture, banner, and Name on all social media:
You must have a Professional looking profile and name on your social media. The more people see your face or read your name, they’ll be more comfortable buying product from you and signing up.
If you’re just starting out, people don’t expect you to have the expertise of someone who has spent decades excelling in their field. But what they want to see is someone who has a lot of passion for that field, and who is doing whatever they can to learn as much as possible. So brand yourself until you’re the leader you have wanted to be all along.